There are a lot of neighborhoods in Bluefields, each with a different name: Old Bank, Central, Beholden, Santa Rosa, Tres Cruces, Loma Fresca, Pancasan, and the list goes on.
'movistar' recently put signs up at several 'boundary' spots for each, naming the neighborhood while advertising itself. The signs are nice.
And for the uninitiated, knowing what neighborhood you're in is always good.
P.S. For those who might not already know, 'neighborhood' in Spanish is 'barrio.'